by Jonathan Haidt

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The author seeks to understand how people determine morality. No moral position is superior to another.
We're born to be righteous, but we have to learn what, exactly, people like us should be righteous about.
Morality is most often characterized by the ideas of harm and fairness but there are other conceptualizations of morality including cultural learning and ideas around disgust and disrespect. These reactions often bypass logic with logic doing very little to quell initial reactions of disgust and disrespect. In a study conducted by the author people ascribed post hoc reasoning based on their intuitive reactions. In other words, they made emotional and reactive decisions and then fabricated "logical" reasons to back their intuitive knowledge. Most of the examples given were of social faux-pas. Here are a few:
In these examples the majority of the participants of the study said that these situations were wrong but floundered in providing reasons as to why they were wrong. The cockroach was sterilized, the contract was essentially null and void, the chicken was dead and no one saw, and the siblings didn't conceive or have sex again. Why would people be so staunchly opposed to the ideas and refuse to change opinions even when it was clear that no harm or lack of fairness occurred?
There are two kinds of cognition: intuition and reasoning. The author uses a metaphor of an elephant and rider to portray the relationship between the two. The elephant is intuition and the rider is reasoning. The elephant is larger and more powerful while the rider has some control, but not as much as he thinks. Here are the authors' arguments for how intuition comes first.
In the book The Republic by Plato, Socrates argues that a virtuous man is a happy man while Glaucon argued that reputation is more important. It seems that psychology would argue that people generally agree with Glaucon. The author cites studies that show that "conscious reasoning is carried out largely for the purpose of persuasion, rather than discovery."
Our ethics and morals are a product of the intuitive elephant. Turns out that there is more to ethics than just the harm and fairness principles, as well as deviations within the two. The West typically thinks in terms of the ethics of autonomy, allowing people to act independently and without reserve as long as it doesn't harm others. The Eastern world operates from the ethics of community, what is best for a community, and ethics of divinity, what is regarded as divine.
The author determined six main categories, or foundations, of morality as determined by his research.
He goes on to say that liberals and conservatives share common foundations, conservatives just happen to have more foundations than liberals. Liberals primarily value the care/harm foundation and fairness/ cheating foundation, typically brought on by the liberty/oppression principle when they feel a particular population is being bullied or dominated. Conservatives on the other hand value all six foundations. Liberals tend to score higher on the care foundation and conservatives on the liberty foundation as well as on the fairness foundation (based on proportionality).
Morality often involves tension within the group linked to competition between different groups.
So what purpose does morality serve functionally? Morality serves to bind groups together although it often comes at an equivalent cost, blindness to other groups' plights. Cohesive groups have an advantage over non-cohesive groups by allowing them to pool resources towards the accomplishment of a larger goal. Cohesive groups also serve as a form of protection from other groups that may seek to do harm. Research shows that being a part of a group increases psychological health (at higher levels of functioning, not lower) whether it be a bowling league, sorority, sports team fan, religious group, or nation.
There are things that trigger altruistic or group mentalities. The author gives three examples although he acknowledges there are other ways to "flip the switch" as well.
The author also gives biological ways to activate group mentality:
And environmental ways:
Moral systems are interlocking sets of values, virtues, norms, practices, identities, institutions, technologies, and evolved psychological mechanisms that work together to suppress or regulate self-interest and make cooperative societies possible.
So what brings people to their moral positions? The author notes a couple of factors.
Moral positions have their accompanying benefits according to the author and he chooses to go over liberal and conservative values, with libertarian values as a part of conservative values.
Liberals believe 1) that governments can and should restrain corporate superorganisms and 2) that some problems really can be solved by regulation. Liberals believe that corporations should be controlled by governments to some extent to prevent them from engaging in non-ethical behaviors like poisoning a city's water supply, something that both parties can agree upon is wrong, but if the corporations don't regulate themselves and get away with what they can, what is the other option? Some problems can and should be solved by regulation to control those who intentionally cause harm to others without other recourse.
Libertarians value freedom above all other foundations and for good reason. There aren't many people that love having their freedom limited or that love being told what to do. Freedom is an integral part of any desirable life which is the wisdom libertarians bring to the table. Conservatives recognize the value of groups and subdivisions in order to effect change within the defined parameters. It's much harder to change the world than it is to change a state or a country. The more diffuse group boundaries become, the more challenging it becomes to form group cohesion and get anything done. "You can't help the bees by destroying the hive."
When a group of people make something sacred, the members of the cult lose the ability to think clearly about it.
Morality binds and blinds. Dialectically, each moral position comes with its accompanying blind spots.
Moral Capital — the cohesiveness that can be attained by a group with similar morals based on mutual trust. Liberals may underestimate the value of shared moral frameworks in creating stable, cooperative communities.
In-group Prejudice — Conservatives recognize that humans are naturally prone to self-interest, which a unified moral society can control. However, their desire for moral unity can become prejudice against out-groups, losing humanitarianism in the process.
Self-Regulation Limits — Libertarians assume freedom leads to optimal outcomes, but regulation is sometimes necessary. Example: In 2007, hospitals could have adopted a simple sanitation protocol to cut infection deaths by two-thirds, but most didn't without regulation.
In essence, the book is a call for a reformation of how we view one another. We all have good, morally good, reasons for our political positions and we don't have to devalue each other just because we don't value things the exact same. We all want what we think is best at the end of the day, we just have different ideas of how to get there.