Psychological Concepts
The Bystander Effect describes the finding that individuals are less likely to offer help when other people are present. The more bystanders, the less likely any single person is to help. This occurs because of diffusion of responsibility (someone else will help) and social influence (if no one else is acting, maybe it's not an emergency).
The effect was named after the 1964 murder of Kitty Genovese, where (according to initial reports) 38 witnesses heard her screams but didn't call police. While later research complicated this story, the psychological phenomenon is well-documented.
Diffusion of Responsibility: With others present, personal responsibility is shared and diluted
Pluralistic Ignorance: When no one acts, people assume there's no emergency—"If it were serious, someone would do something"
Evaluation Apprehension: Fear of embarrassment if you misread the situation
Ambiguity: Unclear situations are easier to ignore when others are also ignoring them
The bystander effect is strongest when the situation is ambiguous, others are strangers, and there are many people present. It's weakened when you feel personally responsible or have relevant expertise.
Knowing about the bystander effect makes you less susceptible to it. When you recognize the dynamic, you can override it and take action even when others don't.