Our minds employ sophisticated strategies to maintain favorable self-images:
Motivated Reasoning: We process information differently depending on whether it supports or threatens our preferred conclusions. Evidence that confirms what we want to believe is accepted uncritically; evidence that challenges us is scrutinized, dismissed, or reinterpreted.
Memory Distortion: We don't record memories like a video camera. Instead, we reconstruct the past in ways that cast ourselves in better light, gradually editing our history to align with our current self-image.
Attribution Asymmetry: When we succeed, we credit our character and abilities. When we fail, we blame circumstances. When others succeed, we credit their luck. When they fail, we blame their character.
Confabulation: When asked to explain our choices, we often generate plausible-sounding explanations that have little to do with the actual causes of our behavior—and we believe these explanations completely.